Quality First Question of the Quarter
Answers to the Quality First Question of the Quarter enhance our work to help you along your Quality First journey. This quarter’s question focuses on highlighting Quality First on your Web site. Click here to share your perspective.

The Quality First blog has moved.
Quality First blog posts are now available on AAHSA’s Future of Aging blog at futureofaging.wordpress.
com. Visit futureofaging.
wordpress.com now to join our blog community and start contributing to this important conversation.

For more information about AAHSA Quality First, please contact Bruce Rosenthal, Vice President of AAHSA Quality First at (202) 508-9499.
July 11, 2008

Did you know that 34 percent of Americans over 64 are currently online? As the baby boomers age, that number is only going to grow. That just leaves one question: Are you doing everything you can to reach them on your Web site?

That’s what this edition of the Quality First newsletter is all about. It features helpful tips for marketing your services and earning the public’s trust through your Web site. 

Showcase Your Commitment to Quality on Your Web Site
Informing the people you serve and their family members about your organization’s commitment to AAHSA Quality First will help you become the provider of choice in your community. What better way to educate consumers than posting information about Quality First on your Web site?

Click here to discover eight easy ways you can highlight your organization’s efforts on your Web site.

Be Inspired by Your Colleagues
Looking for a little inspiration for your Quality First Web site? Your fellow AAHSA members have plenty of tips and tools to share.

One AAHSA member has been working hard to inform the people they serve and their family members about their organization’s commitment to AAHSA Quality First. Foulkeways at Gwynedd, Pa., uses their Web site to share information about all that they do, from research projects to programs for employees. To learn more about how Foulkeways portrays Quality First on its Web site, click here.

Looking for more inspiration from AAHSA members? Then click here to see a list of members with Quality First sites.

Using Video to Tell Your Story
Posting video on your Web site allows your organization to tell its story and earn the public’s trust by sharing a personal message from your residents, clients, CEO or staff members. Creating a video and posting it on your Web site has become fairly simple.

Use this fact sheet to learn more about how to create a video and post it on your Web site.

What’s Next?

Your Quality First section is only one piece of your Internet marketing and outreach. These resources from our AAHSA Quality First Web site offer more guidance for creating a senior-friendly Web site that conveys your message appropriately:

    Tips for Building and Maintaining a Web Site - This resource provides a list of tips providers can use to maximize the impact of their Web site on their journey to earn public trust.

    Reassessing Your Internet Marketing     - Is your online marketing doing enough? And are you doing enough for your online marketing?

    Is Your Web Site Senior Friendly?     - Officials at Erickson Retirement Communities, an AAHSA member, asked a dozen of their residents to help them decide how to update their Web site. The result? A guide other providers can use to make their site more senior friendly.